The way there: consistent posting of expert value and compassionate stories on LinkedIn.
Phase 1 ends when all action items are completed.
Six stages, left to right. Scroll sideways for the rest.
A funeral director in São Paulo, a Texas funeral home, and the one thing expansion plans keep missing. Comment anywhere in the doc; no need to reply here.
Open in Docs ↗Contrarian take on where the real constraint sits. It picks a fight with the received view, so tell me if it's too sharp for your market.
Open in Docs ↗Four things, then one conversation.
Scope, confidentiality, IP ownership and notice period. Anything I write assigns to you on payment. The signed copy stays here so you're never hunting for it.
View agreement ↗First month via Stripe, card or SEPA. Invoices arrive on the same date each month and every receipt stays reachable from this row.
View receipt ↗Fourteen questions on direction, voice, what you've already written, and what's off limits. Short answers are fine; the call is where we go deep. Your answers set the agenda for the next six months.
Open survey ↗A private folder only the two of us can see. Talks that weren't recorded publicly, investor decks, half-written drafts, voice memos, the email you've written five times to explain the same thing. Send it messy. Raw material works better than polished.
Open folder ↗Recorded and transcribed, so you never have to repeat yourself. I'll have read your published work beforehand, which leaves the ninety minutes for what only you know. No prep on your side.
Reschedule ↗All of this happens before we sit down.
Every post, article and substantive comment. What landed, what didn't, and the ideas you keep circling back to without noticing. Your voice gets documented here, so I’m never guessing at it.
Open audit ↗Four organisations, four audiences, one person. Sorts out which hat you're wearing in any given post, so a piece that serves Adiaŭ doesn't quietly undercut Mil Advisory.
Open map ↗Regulation, cremation rates, consolidation activity and who's already vocal in each market. Gives your posts specifics nobody else writing in English has to hand.
Open scan ↗Fourteen accounts writing about death care in English. What they cover, what they avoid, and where the open ground sits. The claim only holds if the seat is genuinely empty, so this is how we check.
Open landscape ↗Followers, impressions, engagement and inbound, recorded today. These can't be recovered later, so they get captured before any writing starts. Every number on this page is measured against them.
Open sheet ↗This page, your review folder, and the notification routing so drafts reach you the way you asked for.
Twenty questions built from the gaps: things you've clearly thought about but never written down. You'll see them before the call. No need to prepare answers.
Open questions ↗Your profile is where people land after a post lands well. Right now it's doing less work than it could. Here's the fix list, for your approval before anything changes.
Open audit ↗Three ways to frame what you're known for, each with what it wins and what it gives up. We pick one on the call. It decides the next six months, so disagree with me freely.
Open options ↗| Metric | Baseline | Now |
|---|---|---|
| ImpressionsHow far the work travels | 0 | 0 |
| Total engagementLikes, comments and reposts combined | 0 | 0 |
| CommentsThe signal that matters most | 0 | 0 |
| FollowersGrows as a side effect | 1,009 | 1,009 |
| Posts publishedVolume is how we learn what works | 0 | 0 |
| Conversations startedDMs and replies worth having | 2/mo | 2/mo |